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2-Day AI Mastery Programme for Marketing & Branding

"The marketer who masters AI doesn't just work faster — they think at a different level entirely."

AI is no longer a future trend for marketers — it is today's competitive frontier. This 2-day mastery programme equips marketing and branding professionals with the thinking patterns, prompting skills, and practical tool fluency to transform every function of their work.

Participants will learn to think like AI power users — designing intelligent prompts, building reusable workflows, and leveraging the full ecosystem of AI tools including Claude, Gemini, NotebookLM, and InVideo.ai — across every stage of the marketing cycle from research to reporting.

Participants are required to bring an internet-enabled laptop for hands-on exercises with Generative AI, as the application is web-based. Thank you.

Objective

By the end of this programme, participants will be able to:

• Apply the 5 core AI thinking patterns in daily marketing work
• Craft precision prompts using the CRISP framework
• Leverage Claude Projects for brand-consistent content at scale
• Use NotebookLM as an AI marketing intelligence hub
• Generate professional video content with InVideo.ai
• Build a full campaign brief with AI in under 2 hours
• Conduct competitor research, persona development & trend analysis
• Create a personalised 30-day AI marketing action plan

Outline

DAY 1 — FOUNDATIONS & AI ECOSYSTEMS

• Programme Welcome & The AI Marketing Revolution
• AI Thinking Patterns for Marketers (5 Core Models), key tools: Claude.ai
• Prompt Engineering Masterclass — CRISP Framework + Live Lab, key tools: Claude / Gemini
• Claude Ecosystem Deep Dive — Projects, Artifacts, Extended Thinking, key tools: Claude.ai
• Gemini Ecosystem — Docs, Slides, Gmail & Multimodal Intelligence, key tools: Gemini Suite
• NotebookLM — AI Marketing Intelligence Hub (live workshop), key tools: NotebookLM
• InVideo.ai Overview & Day 1 Reflection, key tools: InVideo.ai

DAY 2 — MARKETING FUNCTIONS IN ACTION

• Kick-off & Recap
• Market Research & Consumer Insights with AI, key tools: Claude + NotebookLM
• Brand Strategy & Positioning — AI-powered brand architecture, key tools: Claude.ai
• AI Copywriting Lab — Every format: ads, email, landing pages, scripts, key tools: Claude / Gemini
• Campaign Planning & Execution — Full 360° AI brief in one session, key tools: Claude.ai
• Social Media & Email Marketing — Platform-specific prompt systems, key tools: Claude + InVideo.ai
• Analytics & Reporting — AI-powered insights from data, key tools: Claude / Gemini
• AI Marketing Stack Design & 30-Day Personal Action Plan, key tools: Full Ecosystem

AI TOOLS & PLATFORMS COVERED

Tool / Platform	Role in Marketing	Key Features Covered
Claude.ai	Strategic content & copywriting engine	Projects, Artifacts, Extended Thinking, API overview
Gemini Advanced	Research, multimodal & Google Workspace AI	Docs, Slides, Gmail, image/video gen, live web search
NotebookLM	Marketing intelligence & research hub	Document Q&A, gap analysis, audio overviews, citations
InVideo.ai	AI video production for marketing	Script-to-video, brand overlays, social formats
Canva AI	Visual brand asset creation	Magic Write, AI design suggestions, brand kit integration
Perplexity AI	Real-time market research	Citation-backed trend research and competitive analysis

Who should attend

This programme is designed for:

• Marketing managers, directors, and CMOs seeking AI competitive advantage
• Brand strategists and communications professionals
• Content creators, copywriters, and social media managers
• Digital marketers and growth professionals
• Agency professionals working across multiple client brands
• Entrepreneurs and business owners who manage their own marketing

Methodology

This is not a lecture — it is a hands-on transformation workshop. Every concept is immediately applied.

60% Practice, 40% Concept

• Every session includes a live AI demonstration followed by a participant practice lab.
• Participants leave each module with a tangible output: a prompt, a brief, a campaign draft, or a template.
• Real brand scenarios are used throughout — participants may bring their own brand or product for contextualised practice.

Prompt Library Takeaway

• Participants build and keep a personal AI Prompt Library throughout the 2 days.
• The library covers all major marketing functions and is immediately deployable at their workplace.
• Includes the CRISP prompt templates, chain-of-thought workflows, and role-based prompt blueprints.

Profile of Andrew Chow

Certified Speaking Professional (CSP) | MBA | Singapore Top 10 Most Influential Speakers | Outstanding Leadership Award | Innovation Leadership Award | Best Personal Brand Award | Spirit of Enterprise Honoree | Asia Professional Speakers | Community Top Voice | Empowering Meaningful Transitions to Life 2.0 | Generative AI | 700 AI-Powered Apps | Start-ups | Venture Capital | Motivational Speaking


Andrew Chow is known to be pragmatic, visionary, competitive, intuitive, and giving. He specialises in the Enneagram because he is passionate about unlocking a person's potential.

While Andrew is also a successful social media and public relations strategist, entrepreneur, and speaker based in Singapore, he is also the best-selling author of a top-rated series of books: Social Media 247, Public Relations 247, and Personal Branding 247

As a global speaker, Andrew has conducted talks in more than 15 countries and was listed as one of the Top 10 Most Influential Speakers in Singapore in 2013 by the Singapore Business Review. He served as the president of the Asia Professional Speakers Singapore and was conferred the coveted Spirit of Service Award by APSS. His talks cover topics ranging from personal branding, digital marketing, and Enneagram profiling to public relations.

Andrew Chow is innovative and forward-thinking in the realm of Generative AI. He combines his pragmatic vision, intuitive insights, and generosity. His profound enthusiasm for Generative AI has catalyzed the development of over 700 applications, significantly enhancing workflow and productivity and introducing cutting-edge interactive games and training materials.